Name: Rachael Desztich
Company: All Selves
Lives In: Los Angeles, CA
About Me: First and foremost, I'm Wynn's mama. The best, hardest and yet most rewarding role I've had my entire life. In addition to that, I'm the founder of All Selves which offers marketing and creative content to fashion & lifestyle and kids & family brands that speak to the modern mother. I'm proud to work with amazing women / mother owned & operated businesses as clients past and present, many of whom I also call friends - including Solly Baby, Simone LeBlanc, Rachel Pally, Nico Nico, Loom (formerly the Mama Circle by Erica Chidi Cohen) and Knit Wit Magazine. I live with my partner, Christopher, in our sunny home in the Village Green neighborhood of Los Angeles where we wake up every morning to sun shining through the sycamore trees outside our bedroom window.
What are your skills?: Marketing, Influencer, Events, Writing,
What is your education?: Bachelors in Advertising from Florida State University, Masters in Integrated Marketing Communications from Northwestern University, Certified Smart Flow Yoga Instructor (does that count?! haha)
Interested in: Business, Collaboration, Sponsorship, Mentorship, Mentoring, Friendship, Playdates
Other interests: Family and work take the cake as far as priorities these days, but in addition to devoting my time here I've also had a yoga and meditation practice since I was 17 and swear that these hold the key for my feeling balanced and whole. I wouldn't call myself a minimalist per se, but I try to approach every aspect of my life with intention and a nod to simplicity, both at work and at home. I enjoy eating whole foods and finding new recipes to cook and I'm a total novice crafter - I love sewing, ceramics... when there's the time to do it, that is!
Why do you want to be a part of heymama?: I lived in LA for five years before I became a mother. In the 14 months since Wynn was born I have made more real friendships than in all the five years prior. Not to mention all of the business and collaboration opportunities that have come to fruition in that time, too. I'm all about mama communities and supporting one another as friends, businesswomen and creatives. I love Heymama's devotion to this, both from a personal and professional perspective, and think the network of likeminded mothers you've built is just so inspiring and amazing (and much needed) - something I'd love to be a part of and contribute to!
What are your brand goals for this year?: Continuing to grow while refining and narrowing in on the core benefits All Selves offers our clients. Also, generate more brand awareness.
Words you live by/quotes you love: Everything with intention.
“Tell me, what is it you plan to do with your one wild and precious life?” - Mary Oliver, The Summer Day
There's also an excerpt from the book The Way of Transformation by Karlfried Graf Durckheim that I find myself coming back to again and again. Here's an excerpt:
"The person who, being truly on the Way, falls upon hard times in the world, will not, as a consequence, turn to that friend who offers him refuge and comfort and encourages his old self to survive. Rather, he will seek out someone who will faithfully and inexorably help him to risk himself, so that he may endure the suffering and pass courageously through it, thus making of it a raft that leads to the far shore. Only to the extent that a person exposes himself willingly over and over again to annihilation, can that which is indestructible arise within him. In this lies the dignity of daring."
Best advice you’ve ever been given?: Use resistance as a compass - let it guide you to your calling. (A lesson from "The War of Art" by Steven Pressfield)
Also, the only way is through.