Name: Meridith Layne
Company: Coveted Things
Title: Owner/ Creative Director
Additional social media accounts:
About Me : I live in LA with my husband and daughters. I began Coveted Things in 2012 after the birth of my eldest, and noticing that there was a significant void of contemporary products in the baby world. I had just left my career in the apparel industry where I designed contemporary private label lines for Urban Outfitters, Barneys, Delias, Bloomingdales, etc. There was no way I was filling my house with all that baby looking shit, so I started my own. ;)
What are your skills?: Marketing, PR, Operations, Influencer, Production Work, Events, Photography, Writing
What is your education?: Bachelor of Science Degree in Business- Arizona State University
Associates Degree in Apparel Manufacturing from FIDM
Interested in: Business, Collaboration, Mentorship, Friendship, Playdates
Other interests: Traveling
Why do you want to be a part of heymama?: Become a part of a broader community of like minded mamas. Would love to have a mentorship with a mama who has been in the industry longer.
What are your brand goals for this year?: We just launched a co branded capsule collection with a larger, more established brand. I really enjoyed this process, and would like to do more of this in 2017. It enables us to expand our product line, while not having to focus on the production of the new products.
Words you live by/quotes you love: 'Start where you are. Use what you have. Do what you can.' -Arthur Ashe Since Stella was born, I had dreamed of creating a modern swaddle company. After stumbling upon this quote, I decided to go for it.
'You didn't get this far to get this far' on days I want to give up'.
Best advice you’ve ever been given?: 'Babies don't keep'