Name: Iva Pawling
Company: Richer Poorer & Pointe Studio
Title: Co-Founder / CEO
Instagram accounts: https://www.instagram.com/ivapawling/
additional social media accounts: https://www.facebook.com/irpawling
About Me : Iva is the Co-Founder/CEO & Chief Fire Put-ter Out-ter, of Richer Poorer, a mens and womens innerwear brand founded in 2010. Shoes.com, North America’s fastest growing e-commerce retailer, acquired the brand in December of 2015. While now falling under the parent company umbrella of Shoes.com, Richer Poorer still maintains independent operations in San Juan Capistrano, California.
Iva’s career began in the PR closet of Kate Spade in New York City, back in 2003. It was there she learned about the inner workings of the fashion world where she knew her interest would keep her. From there, Iva continued down the PR path to the furthest location possible in the US, Hawaii. There, she was an Account Executive at Bennet Group Public Relations, focusing on clients in the fashion and lifestyle space. A move to California propelled her back into the brand side, joining her sister’s namesake jewelry brand, Gorjana. She was the VP of Business Development there, and after four years of cutting her teeth at the start-up, she took the leap to start Richer Poorer.
Iva resides in Laguna Beach, California with her husband Andrew and their three-year-old son Ford.
Real talk - I love being a mom more than anything in the world, and I love my work. Finding the center point of these two, often conflicting, worlds has taken quite a bit of time because there really isn't one. I've learned to try and be as present as possible in whichever world I am currently in, and try to be the best I can be at that while there. It's hard, really f'n hard. But I have found my greatest source of encouragement and inspiration are the other mammas in the trenches with me. We keep the fire lit for one another when it sometimes comes close to burning out.
What are your skills?: Marketing, PR, Finance, Operations, Administrative, Production Work, Events, Writing
What is your education?: BS Communications from Arizona State University
Interested in: Business, Collaboration, Sponsorship, Mentoring, Friendship
Other interests: I was a Bar Method instructor for five years until last summer when I just couldn't quite squeeze it in anymore. Working out is a lifeline for me as it keeps my mental state as even as possible and helps me work through the stresses. Our Pointe Studio motto is Sanity not Vanity, and I very much prescribe to this purpose of fitness.
Why do you want to be a part of heymama?: I love what you guys stand for and what you have created. While in the world of influencers, children are often times front and center in the conversation, but in the working world, not so much. I think you guys are doing a great job of blending the two and making us talk about our kids more, which is a tough thing to do while running a business.
What are your brand goals for this year?: To grow our womens part of the business with a lot more attention on that market. Also repositioning our brand from a sock brand to an innerwear brand, which the campaign will roll out this coming week.
Words you live by/quotes you love: Character is better kept than recovered.
Best advice you’ve ever been given?: Will this matter in five years? - That statement has forced me to move through quite a few things a lot faster than I normally would have, had that not been in my mind. When you zoom out of your everyday, there are very few things that are truly important and worth all the stress.