Name: Emily Hertz
Company: Born on Fifth
Lives In: Atlanta, GA
Instagram accounts (please include links): @bornonfifth
About Me: After spending almost a decade working in marketing for Spanx, I've recently decided to venture out on my own (scary!) and give this blogging thing a go. I truly see bloggers as entrepreneurs, and that's a muscle I've always wanted to flex, especially having worked so closely with Sara Blakely for so long. My site, bornonfifth.com, is launching in a couple weeks. The project is like my second baby and, if all goes according to plan, it will actually share a birthday with my daughter, Elle, who was born on February 5th of last year.
A content creator at heart, I feel like I may have missed my calling as a magazine editor (I majored in magazine journalism and had internships galore...including one at Cosmo when Amri was working there, as fate would have it), so Born on Fifth is giving me a second chance. I wouldn't trade my time at Spanx for anything, but I'm thrilled to turn the page and embark on this next chapter.
Tell us about your past work experience
Most recently I was the Director of Marketing at Spanx. I was with the company for eight years and learned an invaluable amount from founder Sara Blakely, former CEO Laurie Ann Goldman and a host of other women (and a few men!) along the way. I've also done a bit of consulting and freelance work in the fashion, fitness/health and baby fields for companies like Lumity and Giggle.
What industry do you work in? Creative Consulting (Brand Consulting), Fashion, Marketing, and Social Influencers
What are your skills? Marketing, Influencer, and Writing
What is your education? Bachelor of Arts in Journalism (Magazine Major), University of Georgia, Class of 2008
Interested in: Collaboration, Sponsorship, Mentorship, Mentoring, Starting a new company
Other interests: Working Out, Shopping (for Mama and Baby), Scrolling and Discovering People on Insta (Seriously!), Reading (WSJ Off Duty and New York Times Sunday Styles, Mostly)
Why do you want to be a part of heymama?: As the former Director of Marketing at Spanx, supporting women is something that has become as important to me as it is to Sara Blakely (I learned from the best!). I also love the sense of community HEYMAMA has created and would be honored to leverage the connections as I build my own platform.
My former mentor, former Lucky Magazine Regional Editor Amy Flurry, always stressed the importance of relationships and being a connector (something they don’t teach in school, but should (and something I tried to impart on my Spanx team).
I hope that my blog, Born on Fifth, will be a place women (not just mamas) can come to explore style, fitness and baby ideas and be inspired by other women they may find as interesting as I do (profiling women will be the point of differentiation…that and the fact that I’m Atlanta-based, but New York-inspired).
What is something that people would be surprised to know about you?
There's a song written about me called Emily Fashion. You used to be able to google it...I'm not sure it still comes up. Long story short, I wrote the fashion column in college and got my first taste of haters (before it was a thing, I swear).
Name one thing that scares the shit out of you?
Flying...think it has to do with the loss of control.
What part of your business do you feel needs the most focus // support // love right now?
The understanding how to run a business part of it :) I am good at a lot of things. Managing a budget has not proven to be my strength...but awareness is the first step, right? On a serious note, I am trying to grow my site traffic and would love to contribute content to your site/blog/brand (you, reading this right now...yes you!).
If you could tell your 20-year-old self one thing, what would it be?
The best is yet to come!
Words you live by/quotes you love: Dream Big
The Glory of Life is in the Imperfections
Start Each Day with a Grateful Heart (Via a Sugar Paper mailing insert that's pinned up on my inspiration board)
Best advice you’ve ever been given?: Failure is not trying...
As I mentioned, I have the great pleasure of knowing Sara Blakely quite well, having worked closely with her for almost a decade. She is very intuitive and a great cheerleader. She gave me the advice that I should start a style blog, something I had been considering for some time but had never done for fear of...you name it. Then I remembered her other advice...failure isn't doing it and doing it badly, it's not trying. So, here goes!