Lives In: Greenpoint, Brooklyn
About Me: I was born and raised Californian, and I literally grew up on the beach in a very stereotypical Cali girl lifestyle. I started in the costume and film business and quickly learned that I was an editorial lover. I love content and learning about what is out there. I moved to New York to work in magazines and to work for Real Simple, Real Simple Family. I also contributed to Cookie (in my opinion a magazine that started the mom craze) and Marie Claire, and I am currently a Style Editor at Hearst. I started Motherburg when I became frustrated of the back and forth on the local mom community boards. This was just a few years ago and a lot has change in the mother/parenting front. There are more cool sites out there but just a few years ago they were quite narrow.
Hire Me For/I'm Good At: I have been an editor for most of my working career. I know how to pitch and package ideas. I am good at market pull (pulling clothes from showrooms), styling, and producing photo shoots. I also write for not only my site but also other popular parenting outlets.
Interested In: In Motherburg we are interested in sponsorship and being brand ambassadors.
Mama Likes: I honestly love all things kids and babies. I am always looking for new gear and local places that are kid friendly. I am a huge décor freak, and you can most likely find me on Pinterest. My boy, Nacho, is a high-energy kid and luckily we live in an amazing neighborhood and you can find us at the park, museums and on the ferry…exploring our city.
Mama Inspiration: I am inspired by Joan Didion, Isabel Marant, as well as my best friend writer April Blair.
Brands that most reflect your style or that you’d want to work with: There are so many great ones out there! Madewell, J Crew, and Isabel Marant are my personal go to’s and reflect my personal style that obviously is reflected in my work. For kids, I love Bobo Choses, Finger in the Nose, Atsuyo Et Akiko, Soor Ploom, Crewcuts and H&M.
For home we adore Land of Nod, Oeuf, and Target is an affordable brand for kids in general to sprinkle into the home and fashion area.
Words you live by/quotes you love:
A little more kindness-a little less judgment
I don’t want perfect, I want honest.
Can’t never did anything
Best advice you’ve ever been given: You are the author of your own story, and the past is the past. Learn from it, but don’t let the bad stuff define you. You decide which effect it will have on your life.
Best advice you’d give to someone starting out: Hang in there. Find a mentor, even if they are younger than you. With this mentor that you trust, be honest with them with your struggles and what you need help in.
What are three things people would be surprised to know about you?
I can be very shy.
I can color my own hair; professionals have compliment me.
I have been to more country music concerts than any other genre.
Where can we find you?
My Website: Motherburg.com
My Pinterset: https://www.pinterest.com/donnaladd/