Name: Dara Segal
Lives In: Denver, CO
Kids Ages + Names: Miles, 9 months
Birthday: March 22nd
About Me: I’ve always loved all aspects of art and design (architecture, interior design, graphic design, illustration, painting) but could never actually “do.” Launching Simply Framed in January of 2014 has allowed me to collaborate with so many talented artists and designers that I admire by creating affordable custom framing solutions for their clients and making it easier for everyone to surround themselves with the pieces that mean the most to them.
Hire Me For/I'm Good At: Creative, Business Development, Finding a way to test your business idea, and Custom Framing.
If you started your own company, tell us your #startupstory? In 2010 I spent time working for online art website 20×200 and while there helped add a custom framed option to every print sold. It was incredibly hard to find a vendor that could meet all of our needs at a great price and with good timing. At the same time, it seemed like more and more online galleries were popping up, plus sites like Etsy were growing rapidly. I had a feeling the online framing problem was not unique to 20x200, but something both collectors and artists were looking for.
Most importantly, I personally was sick of schlepping my own growing affordable art collection to the framer and always found the experience to be more confusing, more expensive and more inconvenient than the previous trip. In between, I tried some terrible DIY solution or Ikea hacks and found that process, though cheaper, netted a very bad-looking result. As I talked to friends and family, I couldn’t find anyone that actually liked to get things custom framed.
While doing the framing research for 20×200, the seed for Simply Framed started to form but I didn’t pursue the business full time until 2 years later when I saw how badly my DIY versions were looking and that no one else was trying to make custom framing easier.
Interested In: Collaborations, Mentorship, Mentoring, Playdates in Denver.
Mama Likes: Hiking, Skiing, and hosting dinner parties.
Mama Inspiration: Cheryl Sandberg, Dr. Katie Rodan and My mom, Ann Deshe.
Words you live by/quotes you love: If you had it all, where would you put it? Don’t sweat the small stuff.
Best advice you’ve ever been given: Good things take time. And the most important business decision you can make is who you marry.
Worst advice you’ve been given: Your company needs to offer more frame choices.
Biggest goal for this year?Disconnect from work on the weekends.
Where can we find you?