Name: Danielle Estrada
Company: Olivia + Ocean
Instagram account: oliviaandocean
About Me : Hi! My name is Danielle and I live by the beach in Los Angeles with my husband and daughter. I am a startup addict and have worked with several Silcon Beach tech companies over the past few years to help get them off the ground. I'm passionate about helping new brands on a mission to make a positive social impact and helping champion women in the workplace, specifically working mothers. After helping other brands grow I decided to take the leap and create a brand of my own. Olivia + Ocean was born. The beach lifestyle is where I am happiest and I try to infuse it into my life as much as possible, hence swimwear. Living a mindful life is important to my identity. I practice yoga daily and try to be thoughtful about how I nourish my mind and body.
What are your skills?: Marketing, Operations
What is your education?: Bachelor's Degree in Communication
Interested in: Business, Collaboration, Sponsorship, Mentorship, Friendship
Other interests: I love reading (which I did a lot more of before becoming a mom) and I love podcasts. I have found they are a great way for me to hear interesting stories and learn new things when I am on the go. My favorites are This American Life and The Moth.
Why do you want to be a part of heymama?: I hope to get to become a member and meet other talented and passionate women following the career and family dreams. I would love to be included in LA events as you grow your LA community.
What are your brand goals for this year?: I have so many! But a few key ones are to grow brand awareness among my target market (millennial mamas), optimize our paid media strategy and acquire more earned media.
Words you live by/quotes you love: The present moment is filled with joy and happiness. If you are attentive, you will see it.
Best advice you’ve ever been given?: "Women apologize too often and it gives away their power." I read this message somewhere and since I take a mental note every time I feel the urge to say I'm sorry. Nine times out of ten it is not something I need to be sorry for. Freeing myself of this desire to please everyone has been huge.