Name: Chelsea Matthews
Company: Matte Black
Title: CEO & Founder
About Me : Chelsea Matthews is the CEO & Founder of Matte Black, a culture-marketing firm and creative studio based in Los Angeles and London. Some of our clients include OPI, Juice Served Here, Lululemon, The Ad Council, Hunter Boots, Verve Coffee and many more.
She is also the creator of the Shape Shift Report and Social Media for Creatives.
The Shape Shift Report is a trend + insight publication and podcast blending a mix of culture, insights, thought leadership and data. Delivered monthly, each issue is themed and dishes up the need-to-knows, trends, ideas and articles that ensure you're never that guy at your client dinner that hadn't heard of the newest new social trend or must-have app. Check out our free issues at www.shapeshiftreport.co
Social Media for Creatives is an online and offline social media workshop that aims to inspire, evoke creativity & get you genuinely excited about building a community through social media. Get educated and learn more:www.socialmediaforcreatives.co
Chelsea was recognized as a ‘Tastemaker To Know’ in the DELL #Inspired100 campaign, and has been spotlighted in InStyle.com, Huffington Post, Foam Magazine, Apartment Therapy & on YouTube’s The Stylish.
What are your skills?: Marketing, Production Work, Events, Photography
What is your education?: Bachelors Degree from San Diego State University, with a Major in Communications
Interested in: Business, Collaboration, Mentorship, Mentoring, Friendship, Playdates
Other interests: Interiors, branding, wine ;)
Why do you want to be a part of heymama?: Such an incredible group of women that have a likeminded approach to both business and motherhood. As a new mom, I'm hungry for greater camaraderie in this space!
What are your brand goals for this year?: Increase company revenue through new verticals: Live programming & creative studio.
Increase readership & exposure of our media vertical: the Shape Shift Report.
Improve internal company organization and key hires.
Forecast our trajectory over the next 2 years; potential acquisition.
Words you live by/quotes you love: Assumption makes an ass out of you and me :)
Best advice you’ve ever been given?: To always be kind. Seems so simple in theory, but I believe it has genuinely impacted our company culture and the general attitude in the way we work with our clients.