Name: Candice Miller
Address: New York, NY
Kids Ages + Names: Mackenzie Miller (4) Leighton Miller (2)
Birthday: September 27th
About Me: I am a very involved, loving, doting parent of two beautiful little girls. I have lived in NYC my entire life, and would consider myself a perfectionist, so I always over-researched and investigated businesses to find the best. My motto is “Family First” and it is because of this, that I came up with a way to work with my sister everyday, despite us both having our own separate responsibilities. For as long as I can remember, I have been the go-to person when my friends needed any advice. When my sister became pregnant, she too, had many curiosities and questions. I then came to the realization that there was a real demand for a Mom’s self-help guide. Mothers needed to know where to get their hair done in a hurry, what was the best space for yoga and meditation, where to find the best fitness for their body, how to decorate their nursery, where to shop for the cutest kid’s clothes, and the list goes on. I wanted to provide an honest and reliable source for Moms, who did not have the time or energy to go through the trial and error. In one click on our site, they had their information, and their lives were made easier. I compiled my very extensive list with my sister as we rode back on a plane from her pregnant bachelorette party. The idea was born, and the rest is history-in-the-making.
Hire Me For/I'm Good At: Researching and investigating, Creative ideas, Writing, Teaching, Event planning.
If you started your own company, tell us your #startupstory? My sister and I decided to go into business, as a way of spending more time together, despite our busy lives. We wanted to utilize our skills, Jenna coming from a law and marketing background, and me, a fundraiser and learning specialist. Jenna was newly pregnant and I had two little girls of my own, so we needed to find a way to work from home, and make sure we made ample time for our little ones. Jenna and other family/friends had always inquired about topics like beauty, style, well-being, decor, and kid-friendly activities, so I found myself an important and credible resource. Since being born and raised in NYC, and living in various neighborhoods, Jenna and I could be referred to as experts. We had a vision, of sharing our information through our daily lives, to help other women, and especially Moms, utilize all of our valuable secret spots! We hoped that women would be able to maintain themselves and carve out “me” time, crucial to being the best parent, wife, and human. Everyone needs to spend time on themselves in order to benefit those around them. After many meeting with our web designer, interviewing various affordable photographers, designing a logo on 99 designs, and creating lists upon lists of NYC info, we were up and running, and nothing was stopping us. I began writing, making calls to various NYC businesses to schedule shoots and interviews, assisted in some PR, and controlled our Instagram account. Jenna set up our trademark and LLC, edited my writing, and formatted/uploaded all of our content. The truth is, we had an idea, and we didn't fear any part of the process. We had nothing to lose, and everything to gain. We never looked back, we only charged ahead! We are a sister team that worked, and we are having a blast doing what we love, benefiting Mamas.
Interested In: We are interested in sponsorships and collaborations.
Mama Likes: Anything involving my children, Tracy Anderson, Paddle Boarding, Traveling abroad, Hosting events, Fundraising
Mama Inspiration: My Mama, Cathy Levy! My Nana, Lucille Makstein, Diane Von Furstenberg, My dear friends, Ali Kay, Aly Gradone, Marcella Guarino and Lesley Vecsler, Rachel Zoe, Christy Turlington Burns
Words you live by/quotes you love: Family First. Family is Everything. Live from love, not from fear.
“Being your true self is the most effective formula for success there is”
“Tell me and I’ll forget. Show me and I may remember. Involve me and I learn.”
Best advice you’ve ever been given: Always stay true to yourself, and stick to your instincts (My Mom).
Worst advice you’ve been given: I don’t listen to bad advice ;)
Biggest goal for this year? To enjoy my free time with my husband and children. To collaborate and gain sponsorships that are organic and authentic to what we are doing at Mama & Tata. To watch our beautiful idea blossom into a functioning, successful company.