Name: Annette Vartanian
Company: A Vintage Splendor, A Plus A Digital (A Plus A Enterprises, LLC)
Title: Owner, A Plus A digital and Editor, A Vintage Splendor
Lives In: Pasadena, CA
Instagram account: https://www.instagram.com/vintagesplendor/
About Me: I'm editor of A Vintage Splendor a lifestyle blog that showcases my vintage meets modern personal style, from my home and wardrobe to travel and motherhood. I launched in 2013 to inspire and teach readers to shop and integrate vintage into their wardrobe and home for a unique style. Since launching A Vintage Splendor, I have partnered with Target, BoConcept, Starbucks, Ace Hardware, Banana Republic, Murad Skincare, Paul Mitchell, and many other brands. I was selected as a WWDMAGIC Blogger in 2014 and am currently a shopping ambassador for the City of Pasadena Visitors and Convention Bureau.
I am also the Founder and President of A Plus A – a boutique social media media and digital marketing agency. We create innovative strategies, campaigns, and content for fashion and lifestyle brands with a special focus on profound storytelling, high quality imagery, and detailed analytics that distinguishes the client from its competition.
Tell us about your past work experience: I’m a Digital Strategist with over 8 years experience in content creation, digital partnerships, and brand storytelling. Before launching A Plus A Digital, I worked as Bloomingdales as a Public Relations Manager and before that I over all digital partnerships and strategy for DAILYLOOK. I’m also editor of A Vintage Splendor, a lifestyle blog, that inspires and teachers readers to shop and integrate vintage into their home and wardrobe for unique style.
What industry do you work in? Marketing and business consulting, creative consulting, fashion, interiors/home, social influencers
What are your skills?: Marketing, PR, Influencer, Events, Writing
What is your education?: English Literature & Language, Media Arts & Design, Public Administration
Interested in: Business, Collaboration, Mentoring, Friendship, Playdates
Other interests: Hiking, going to the flea market/thrifting, outdoor concerts, wine tasting, and interior design
Why do you want to be a part of heymama?: I would love to be part of a group of like-minded Mamas, who love cuddling with their babes and kicking butt in business at the same!
What are your brand goals for this year?: I’d love to continue growing and expanding my business, while working with forward-thinking and interesting brands. I’d love to increase revenues through new verticals and add more people to my team!
Words you live by/quotes you love: "Not what we have But what we enjoy, constitutes our abundance." Epicurus
Best advice you’ve ever been given?: "A happy mom is a good mom!” - My Mom. “Always be kind.” - Again from my mom. Both are simple concepts but they make a world of difference in our personal and professional lives. Plus it’s great advice to pass down to my daughter.